BigXthaPlug x Tony Coles – “6WA”
Task
Utilize strategic pitches to major music publications to bring awareness to the release
Challenge:
We were tasked with the responsibility to execute a media promotion campaign for “6WA” from BigXthaPlug’s label 600 Entertainment with Tony Coles.
Solution:
Execute PR outreach to major hip hop websites with a PR Release.
Execution:
Pitched and got published content to major article music websites utilizing the major act in the collaboration as story opening leverage, including Rolling Stone, iHeart, Hot 97, HotNewHipHop, and many more.
Notable Achievements:
- 10M+ campaign reach
- Landed publication in 10+ major media outlets
- Album charted on Billboard 200 chart
- Album and various songs charted on multiple Spotify charts.
We’re a team of experienced creatives who are excited about unique ideas and who build amazing brands by crafting top-notch PR and marketing campaigns.
