BOTZY x LaRussell
Task
Marketing the release of “Good For Me”, “In The Clouds” feat. LaRussell, and “Look At You”.
Challenge:
We were tasked with assisting hip hop artist BOTZY with marketing the release of his singles: “Good For Me”, “In The Clouds” feat. LaRussell, and “Look At You”.
Solution:
Uitlize YouTube Ads, Major PR Features, and Organic Spotify Playlisting to drive organic traffic and build awareness around the artist’s new releases.
Execution:
Through targeted keyword research within google ads for YouTube ads, crafting compelling newsworthy stories, and pitching to high traffic Spotify Playlisting we delivered a successful single rollout for Botzy.
Notable Achievements:
100,000+ YouTube Views
250,000+ Spotify Streams
Instagram Official Verification Badge
Major Article Features in: Pitchfork, iHeart, Fatherly, Notion Online, Earmilk, EDM Sauce & more.
Estimate PR Reach: 3.5M+
Total Campaign Reach: 5M+
We’re a team of experienced creatives who are excited about unique ideas and who build amazing brands by crafting top-notch PR and marketing campaigns.
