Chris Redding
Task
Building awareness around Chris Redding’s release “The Colors In My Mind” with the end goal of receiving a 2nd Grammy Nomination.
Challenge:
Building awareness around Chris Redding’s release “The Colors In My Mind” with the end goal of receiving a 2nd Grammy Nomination.
Solution:
Utilize a major media push, strategic streaming promotion, and social media strategy to capture the attention of current and new fans that listen to Ambient music.
Execution:
Through strategic story telling, major media coverage, organic exposure on major Spotify playlists and a top 15 Billboard charting push we were able to achieve a 2nd Grammy Nomination for Chris Redding.
Notable Achievements:
100,000+ Spotify Streams
2M+ additive views on Instagram
Major Article Features in: iHeart, Jamn 94.5, Observer, Ebony, Apple News, BMI and more.
Charting #1 On Spotify for 7+ Days
Charting Billboard #13
Estimate Campaign Reach: 20M+
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