EMPIRE / Gavin Magnus
Task
Utilize creative & strategic content placements on Instagram viral hip hop pages to create awareness around a collaborative release.
Challenge:
Bringing awareness and lasting listenership to Gavin Magnus’ release “Lifeline”.
Solution:
Utilize a major media push, strategic streaming promotion, urban radio spins, and short form social media content deployment to capture the attention of current and new fans that listen to Gavin’s style of music.
Execution:
Through strategic story telling, major media coverage, organic exposure on major Spotify playlists, trending Instagram Reels campaign, and fan page exposure on TikTok we made an impact on multiple platforms.
Notable Achievements:
200,000+ Spotify Streams + Algorithmic Activation
Top 100 Charting On Digital Radio
32% Increase in Listeners, 11% Increase in Streams, 25% Increase In Playlist Adds
3M+ additive views on Instagram + Top 40 Charting on the “Trending” Audio Charts
Major Article Features in: iHeart, Jamn 94.5, Apple News and more.
Estimate Campaign Reach: 5M+
We’re a team of experienced creatives who are excited about unique ideas and who build amazing brands by crafting top-notch PR and marketing campaigns.
