Ice Spice x Latto – “GYATT”
Task
Build massive exposure on social media platforms and YouTube internationally for this new release.
Challenge:
Build massive exposure on social media platforms and YouTube internationally for this new release.
Solution:
Utilize Instagram reels mass content creation and posting + YouTube shorts mass content creation and posting getting this song in front of music fans waiting for new releases.
Execution:
Run an Instagram “Trending” Reels campaign creating reels from massive social media account with the artists audio.
Execute a YouTube shorts campaign utilizing the algorithm to drive mass exposure to the music video.
Notable Achievements:
- #1 “Trending” Audio on Instagram + 10M+ additive views
- YouTube shorts charting in multiple countries
- #3 Trending YouTube video in the US and Canada
We’re a team of experienced creatives who are excited about unique ideas and who build amazing brands by crafting top-notch PR and marketing campaigns.
