Oktavvia
Task
Launch and build synthwave/dark pop musician Oktavvia’s presence on YouTube and Spotify promoting her singles: If We Meet Tomorrow, Crown Me Queen.
Challenge:
We were tasked with launching Oktavvia’s digital presence for her first 3 singles on YouTube and Spotify – while building organic traction across these DSPs for her music video and audio releases.
Solution:
Utilize media buying, YouTube playlisting, and our massive network of Spotify playlists to organically drive interested music fans to Oktavvia’s new releases.
Execution:
We crushed it on both Spotify on YouTube.
We organically brought in almost 200,000 Spotify streams which converted to engaged and repeat listeners with over 12,000 playlist ads, 1,600 saves and an average listener to stream rate that showed repeated listenership at just below 2 streams/listeners.
Utilizing ads & YouTube playlisting – On YouTube we amassed over 300,000 views between Oktavvia’s “If We Meet Tomorrow” and “I Decide” music videos – bringing in more than just views but significant organic engagement as well. The biggest win was activating YouTube’s algorithmic discovery.
Notable achievements:
160,000 Organic Streams
12,000+ Playlist ads
300,000+ YouTube views
High Engagement rates across DSPs.
We’re a team of experienced creatives who are excited about unique ideas and who build amazing brands by crafting top-notch PR and marketing campaigns.
