Sahej

Challenge:

Establish Sahej as an emerging artist while building a real, engaged audience across multiple releases. The goal was not simply to generate one-time traffic, but to create repeat listenership, strong playlist engagement, video watch time, and credible media exposure that could build momentum from one single into the next.

Solution: 

Utilize major hip hop social media pages to create a trending narrative and content + execute PR outreach to major hip hop websites with a PR Release.

Execution:

The campaign generated strong results across Spotify, YouTube, and press. Across Sahej’s first three singles, we drove over 113,000 Spotify streams from more than 76,000 listeners. Those listeners generated 3,792 playlist adds and 697 saves, while averaging 1.5 streams per listener — demonstrating repeat listening and engagement beyond a single play. The “Beloved” music video generated over 117,000 YouTube views and 2,900 watch hours while adding 69 subscribers to Sahej’s channel. YouTube analytics showed substantial discovery through playlists and advertising, including approximately 48,100 playlist-driven views and 43,500 views from YouTube advertising. Beyond streaming and video performance, the campaign secured press and media exposure for Sahej across Rolling Stone UK, EARMILK, CULTR, NOTION and iHeart’s The Culture News, helping establish his story and music alongside the audience growth generated through DSP and YouTube promotion.

Notable Achievements:

• 113,000+ Spotify Streams
• 76,000+ Spotify Listeners
• 3,792 Playlist Adds
• 117,000+ YouTube Views
• 2,900+ YouTube Watch Hours
• 48,000+ YouTube Playlist Views
• Major PR placements including Rolling Stone UK, EARMILK, CULTR, NOTION & iHeart
• Audience growth successfully carried across three consecutive single releases