Target, Inc.
Task
Strategically position and market the brand to a younger generation of shoppers through collaboration with age appropriate TikTok influencers using the hashtag #tellmewithtarget
Partnering with Target, we crafted an incredibly successful marketing campaign aimed at targeting the younger Gen-Z audience, leveraging the power of social media, especially TikTok, partnering with popular creators on the platform to increase brand awareness. By encouraging users to participate in user-generated content (UGC) videos using our carefully crafted hashtags, we created a viral UGC campaign. Our innovative approach showcases Lost Boy Entertainment’s ability to seamlessly blend youthful authenticity with strategic marketing, showcasing the power of leveraging the ever-evolving landscape of digital advertising.
We’re a team of experienced creatives who are excited about unique ideas and who build amazing brands by crafting top-notch PR and marketing campaigns.