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Target, Inc.

Task

Strategically position and market the brand to a younger generation of shoppers through collaboration with age appropriate TikTok influencers using the hashtag #tellmewithtarget

  • Strategy

    Digital/Social Media Marketing

  • Client

    Target, Inc.

Project Details:

Partnering with Target, we crafted an incredibly successful marketing campaign aimed at targeting the younger Gen-Z audience, leveraging the power of social media, especially TikTok, partnering with popular creators on the platform to increase brand awareness. By encouraging users to participate in user-generated content (UGC) videos using our carefully crafted hashtags, we created a viral UGC campaign. Our innovative approach showcases Lost Boy Entertainment’s ability to seamlessly blend youthful authenticity with strategic marketing, showcasing the power of leveraging the ever-evolving landscape of digital advertising.

Collaboration

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We’re a team of experienced creatives who are excited about unique ideas and who build amazing brands by crafting top-notch PR and marketing campaigns.

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