The Glorious Heydays
Task
Launch and build demand for The Glorious Heydays country music release rolling out their their singles and album “Blessings”.
Challenge:
Rollout a brand new country/americana band and bring awareness and meaningful listenership to their album “Blessings”.
Solution:
Utilize Organic Spotify playlisting and Strategic PR placements to target listeners of country/Americana music.
Execution:
We crushed it on both Spotify and in the PR campaign landing major national and country focused music outlets. We organically brought in over 185,000 Spotify streams which converted to engaged and repeat listeners with over 7,000 playlist ads, 1,400 saves and an average listener to stream rate that showed repeated listenership at just below 2 streams/listeners.
We landed over 10 major national music outlets and country music focused PR outlets and reached over 5 million website visitors which covered to merchandise sales, streams, and social media followers.
Notable achievements:
185,000+ Organic Streams
7,000+ Playlist adds
10+ Major PR lands
5M+ Website Visitor Reach
High Engagement rates across DSPs.
We’re a team of experienced creatives who are excited about unique ideas and who build amazing brands by crafting top-notch PR and marketing campaigns.
