Will Cherry
Task
Drive engaged viewership and drive demand for Will Cherry’s single “Sade’s & Beyonce’s” to the audio and visual release.
Challenge:
Drive an engaged audience to Will Cherry’s new single 100% organically
Solution:
Utilize our massive network on Spotify playlists and YouTube playlists to drive engaged viewership to the release.
Execution:
We crushed it on both Spotify and YouTube, overdelivering our campaign checkpoints in just under 30 days.
We organically brought in over 96,000 Spotify streams which converted to engaged and repeat listeners with over 4,000 playlist ads, 600 saves and an average listener to stream rate that showed repeated listenership at just below 2 streams/listeners.
On YouTube we drove over 81,000 YouTube viewers with a high engagement rate and intentional viewership with 3,500 watch hours added to Will Cherry’s YT channel.
Notable Achievements:
- 96,000+ Organic Streams
- 4,000+ Playlist ads
- 81,000+ YouTube views
- 3,500+ Watch Hours
- High Engagement rates across DSPs.
We’re a team of experienced creatives who are excited about unique ideas and who build amazing brands by crafting top-notch PR and marketing campaigns.
